In 2006 the CEO of Abercrombie & Fitch, Mike Jeffries, made some inflammatory statements about who should be wearing the "exclusive" clothes his company sells. I find this interesting in part because by "exclusive" he meant, "sold in every single mall around the globe".
For whatever reason, these statements have recently hit the news again.
People are upset about this.
Then, Business Insider reported that Abercrombie refuses to make large-sized clothing.
People are really upset about this.
My take on it is that it's Abercrombie's prerogative... If you design the clothes, market, label and sell the clothes, you get to pick the sizes. And, after all, as one blogger pointed out, "if Abercrombie chooses not to make large sizes, this means that 60% of Americans are excluded from shopping in their stores". Simple math: Eventually they'll have to sell larger clothing or go out of business.
Upon reading that I thought, 60%? What? No way. That seems insane. A quick trip to the CDC website should clear this right up.
My stomach flipped as I read the stats. Sixty percent is just about right.
That's when I realized:
People are upset about the wrong thing.
According to the CDC, more than one-third of U.S. adults are obese. The official 2010 number is 35.7%. This number encompasses "over the age of 20".
I can see how once an individual reaches adulthood obese, or reaches obesity by the numbers in adulthood that getting the weight off would be a real challenge. I mean, I couldn't shed the weight stuck to me, so I called in some big guns when I saw a Physician, an OB/GYN, and eventually a Dietitian, and I'm only trying to knock back a total of 14.7 pounds. It's 10% of my body weight though.
What would it be like to be trying to lose half my body weight? So I'll give some lee way on this whole statistic. Once obese, hard to repair.
But.
Obesity should be preventible. Right?
Well, in theory, it is.
The statistic that made my stomach clench and a wave of nausea roll over me was also found on the CDC site. "The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2010. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to 18% over the same period". CDC
6 year olds? Seriously? I have one of those.
11... I have one of those also.
And, wait, adolescents? Isn't that the Abercrombie market?
In 2003 data was collected on high school students obesity rates. The data is scattered, because they were targeting 'at risk' populations.
By 2011 the data is less scattered. I would guess this is because by now the "at risk" population has been expanded to include more schools.
So, after looking here at this very simplified data I have to wonder, why are people upset that Abercrombie & Fitch is going to go out of business? Why aren't we panicked about the fate of our children? Or our children's peers? It's mind numbing to me.
People are upset about the wrong thing.
Now, that's not to say people aren't upset about the growing size of Americans. I see things about it all the time.
"The government should DO something!" people shout in outraged articles and blog posts that pepper the Internet.
No.
No people.
Sorry for sharing my opinion if it offends you, but NO!
It's NOT the government's responsibility. I would personally love if the government stepped out of food politics. ALL food politics. The government is already elbow deep in policy that is harmful to the American Food "system". And yes, I found something accessible to back that statement. (an article in a little known publication called The Wall Street Journal).
When people lay the responsibility at The Government's feet, they remove their own accountability. Furthermore, they lose their sense of empowerment to adopt lifestyle changes that will positively affect their health. They blame school lunches instead of their McLifestyle.
I know, I know.
Mind my own business. Raise my children. Feed them as I choose too. Hell, give them cake for breakfast, let them top their own salads. It's my choice. and let people be upset about Abercrombie's business forecast as much as they want. At this point, I think it's pretty obvious though...
People are upset about the wrong thing.
As I grow older, my neuroses become more and more apparent to me. Apparently everyone else has known about them for quite some time.
Showing posts with label mama bear. Show all posts
Showing posts with label mama bear. Show all posts
Tuesday, May 28, 2013
Friday, May 6, 2011
will you bail me out?
How many of you would bail me out if I needed it?
Today I spent about 20 minutes with my daughter at a little girl jewelry store buying the perfect gift for her friend's birthday. It was exciting. We went straight from the mall to the party where I dropped her off. She's 11.
And to think just a few hours later I would be contemplating JAIL TIME.
Yeah, so here's the thing... my daughter went to a birthday party tonight... and got kicked in the face.
She has a black eye, a damaged ego, a swollen face, and, oh yeah, did I mention it's her dance recital tomorrow and she has an effing BLACK EYE?
So. I went to pick her up from the party. I arrived with no idea that there was a situation. Note to parents, should this happen at a party you are hosting, ALWAYS warn the incoming mom there's a possible issue, and ALWAYS make it sound SO MUCH WORSE over the phone than it actually is... because if you don't ... well...
I took one look at my child's swollen bruised face and I felt my control slip. Like, deep down there was some kind of battle between the real me... and this....
I held it together and I managed not to go to jail.
Who knew my goals today would be so lofty?
"What did you do today, g?"
well, oh, you know ~ the usual ~ I got up at 4:30am, went for a swim, and a run, took my final exam in Ethics, played with the kids, made dinner, narrowly avoided being arrested... just a typical friday here at Chez Moi...
But seriously, I was cool, level, and didn't make a total a** out of myself in the moment.
Um.
Ok, 40% on that.
And right now, just retelling this story is making my eye twitch... because deep down inside, I really. really. really. want to kick someone in the face.
Today I spent about 20 minutes with my daughter at a little girl jewelry store buying the perfect gift for her friend's birthday. It was exciting. We went straight from the mall to the party where I dropped her off. She's 11.
And to think just a few hours later I would be contemplating JAIL TIME.
Yeah, so here's the thing... my daughter went to a birthday party tonight... and got kicked in the face.
She has a black eye, a damaged ego, a swollen face, and, oh yeah, did I mention it's her dance recital tomorrow and she has an effing BLACK EYE?
So. I went to pick her up from the party. I arrived with no idea that there was a situation. Note to parents, should this happen at a party you are hosting, ALWAYS warn the incoming mom there's a possible issue, and ALWAYS make it sound SO MUCH WORSE over the phone than it actually is... because if you don't ... well...
I took one look at my child's swollen bruised face and I felt my control slip. Like, deep down there was some kind of battle between the real me... and this....
...as I felt my control slipping... for a solid 15 seconds I thought... "I'm going to get arrested today. And... if I'm not there to hold him back, well, when H gets a load of this eye, he will too.... so.... who will bail us out?"
I stayed calm. Yes, I was, angry... ok, ok, I stayed MOSTLY calm....
Who knew my goals today would be so lofty?
"What did you do today, g?"
well, oh, you know ~ the usual ~ I got up at 4:30am, went for a swim, and a run, took my final exam in Ethics, played with the kids, made dinner, narrowly avoided being arrested... just a typical friday here at Chez Moi...
But seriously, I was cool, level, and didn't make a total a** out of myself in the moment.
Um.
Ok, 40% on that.
And right now, just retelling this story is making my eye twitch... because deep down inside, I really. really. really. want to kick someone in the face.
Subscribe to:
Posts (Atom)


